You may have heard about the quarrel between bookseller Amazon and publisher Macmillan. In a nutshell, Macmillan wanted to sell their eBooks at whatever price they felt was best while Amazon insisted on keeping all eBooks below $9.99. Since Amazon is That Big Market and their Kindle is pretty much the major game in town for now, they have the power to say things like that. Usually. Macmillan disagreed, and Amazon dropped the “buy” option on all of their books, including printed ones. Later, after much hate from the bloggers’ world, they released a statement that basically said they’d eventually give in to Macmillan’s pricing, but they had wanted to make a statement first.
This discussion is interesting for me because I’m about to release several eBooks myself, and pricing is one of the major questions here. For years, I’ve priced my books way too low. Only recently, I’ve issued my printed books at more realistic prices while keeping the eBook prices still pretty low (<1€). I really don’t have a good feeling for pricing. In print, I have a rough guideline (the printing cost), but in digital format?
↓ Read the rest of this entry…


